Mark Freeman is a senior lecturerin the School of Computing and Information Technology, Faculty of Engineeringand Information Sciences at the University of Wollongong, Australia. He is theAcademic Program Director for INTI-UOW in Malaysia. He is also the chair ofOutreach and Industry Engagement for his school. Mark has published his work injournals and at a number of international information systemsconferences. He received a PhD from the University of Wollongong, wherehis doctoral research examined the relationship between human-computerinteraction and e-commerce systems.